Dr Martens All You Need To Know 
Eras & Serious Style. 
 
It’s safe to say that Doc Martens have made their mark on British culture. These boots are an essential feature in our collection of quintessentially British brands, but the original doctor actually came from Germany, not England. Of course, it’s in Britain where DMs transformed from a standard work boot into an iconic fashion piece. 
 
1950s-60s: Era of the Mods 
Back in the 1950s, the mod movement was in love with clean-cut fashion solutions like polo shirts, Italian mohair suits, and so on. These are the people who hung out constantly in cafes, and rode Vespas covered in mirrors, while listening to bands like “The Who” religiously. When the Who’s lead guitarist, Pete Townshend, started to strut his stuff in a pair of docs, the shoes became a must-have for the mod generation. 
 
1960s-70s: The Skinheads 
By the mid-1960s, we were starting to see the introduction of “skins”, dressed in braces, checkered shirts, and of course, cherry-red Docs. Enthralled by ska music, the movement celebrated an era of multiculturalism, and took inspiration from the Jamaican rude boy. Unfortunately, the look quickly became adopted by right-wing racists, but later evolved when a Two-Tone ska revival began. 
1970s-80s: Goths & Punks 
A movement that began with Malcolm McLaren and Vivienne Westwood, punk style was provocative, radical, and exciting. It encouraged entire generations to slash their clothes, put safety pins through their ears, and shave their hair into bizarre styles. From punk, emerged the darker alternative, “Goth”, A group who also embraced the Dr Martens history, though often in darker colours. 
 
For a few years following their appearance in Britain, Doc Martens continued to be a working man’s boot, worn by postmen and by factory-workers. According to the author of a “Doctor Martens: The Story of an Icon“, Martin Roach, it wasn’t until Pete Townshend, guitar-enthusiast and key member of The Who, started wearing DMs, that they became fashionable. 
Adidas, Athletes, Boxing, Football & Run DMC... 
 
Adolf "Adi" Dassler established a shoe factory along with his brother in 1924 and named it Dassler Brothers Shoe Factory. 
 
After the parting ways with his brother, Adolf Dassler took the company forward on his strategies which eventually led to a fierce battle with Puma. The name of the company is a shortening of the name of its founder, Adolf- Adi Das-ler. 
 
The first ever sportswear adidas ever made was for Franz Beckenbauer in 1967 
Figures like Zinedine Zidane, Michael Ballack, and Allyson Felix have been associated with adidas. Sports like football and other games like Basketball, Golf, Tennis, Cricket, Rugby, Skateboarding, and Gymnastics have barely gone without adidas' involvement. One of the main focuses of adidas is football kit and its associated equipment. 
 
The fact is that adidas not only has become the image of sports fashion and attitude, but the has presented a unified image of sports, street, music, pop- culture, and other fashion statements, creating its significant existence through its good communication strategies. 
 
"The Trefoil" 
As part of this branching initiative, a trefoil logo was created. The icon was built from three radiating leaves with the now-ubiquitous three stripes running through the lower half of the emblem. They were a visual symbol of the company's aspirations for growth in a rapidly shifting market. 
 
Adidas Equipment aka "Three Bars" 
Having established itself as a household name, the company sought out a new look in 1997 to accentuate its high performance line of products. For this design the three bars were staggered vertically then rotated 30 degrees, giving the overall impression of a mountain. This was an intentional design feature meant to highlight the company's dedication towards helping people achieve more challenging feats with superior comfort and performance. 
Polka Dots A Brief History. 
 
The times changed, the virtues changed, but each time it appeared different and did not lose its popularity. POLKA DOT - it's so classic and at the same time playfully light-hearted. 
 
Fashionable society was again, and more prominently, introduced to the polka dot in 1926, when Miss America, Norma Smallwood, was photographed in a polka dot swimsuit. Just two years later in 1928, Disney introduced its cartoon leading lady Minnie Mouse wearing a red polka dot dress and matching bow. 
Throughout the 1930s it was obvious that the polka dot had become a revolution in women’s fashion. Polka dot dresses appeared in stores with ribbons and bows. Then in 1940, Frank Sinatra gave a refreshed wind to the pattern with his ballad “Polka Dots and Moonbeams”. This song captured the height of America’s polka dot mania . 
 
Through the decades, the polka dot has endured. In the 1930s and 40s it was everywhere—on swimsuits, yes, but it was also a popular motif for kitchenware and other household items. It wasn’t until the 1950s, though, that polka dot dresses really hit their highest point of popularity. In the late 1940s through the 1950s, Christian Dior’s sophisticated “New Look” dominated fashion. In 1954, Dior’s couture collection featured an elegant, structured black dress with white dots, and a star was born. The polka dot remained a staple of ladylike dresses through the 1950s, went mod in the 60s when Twiggy wore drop-waisted scooter dress, then again appeared in psychedelic and bohemian fashion of the 70s. It was standard-issue office wear in the 1980s, and embodied the rockabilly retro trend of the 1990s. 
Fred Perry 101. 
 
Frederick John "Fred" Perry (18 May 1909 – 2 February 1995) Born In Stockport. 
 
Turning tennis pro in 1936. 
 
In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband. 
Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placket like René Lacoste's shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success. 
 
The white tennis shirt was supplemented in the late 1950s with coloured versions for table tennis in which white shirts are not allowed. These became popular in the 1960s as a symbol of mod culture. 
 
The brand's logo is a laurel wreath. It was based on the original symbol for Wimbledon. 
 
The logo, which appears on the left breast of a garment, is stitched into the fabric of the shirt. 
Levi's What's The History ?? 
 
Red Label? Orange Label ? What's The Difference? 
 
The primary difference between standard red tab Levi's and historical orange tab Levi's rest in the stitching and overall design. Red tab Levi's have six rivets on the front pockets, whereas orange tabs have only five. Orange tab Levi's have seven belt loops, where red tabs have only five. On a pair of orange tabs, the hip pocket has no top stitching, and the inside front pocket features only basic stitching. Back pockets on orange tabs are square, whereas red tabs taper from top to bottom. 
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